Your Privacy Matters

1. Information We Collect

1.1 Information You Provide

• Contact Information: Email addresses when you subscribe to our newsletter or contact us
• Communication Data: Messages, feedback, and inquiries you send to us
• Account Information: If you create an account, we collect your username, email, and profile information

1.2 Information We Collect Automatically

• Usage Data: Pages visited, time spent, clicks, search queries, and browsing behavior
• Device Information: Browser type, operating system, IP address, device identifiers
• Location Data: General geographic location based on IP address
• Referral Data: Which websites or sources brought you to our site
• Affiliate Tracking: When you click on affiliate links, we track these interactions for commission purposes

1.3 Tracking Technologies

We use various tracking technologies including:

• Cookies: Small data files stored on your device (see our Cookie Policy for details)
• Tracking Pixels: Invisible images that help us track email opens and website interactions
• Web Beacons: Electronic files that track website usage and email engagement
• Local Storage: Browser storage for preferences and session data
• Analytics Tools: Google Analytics, Facebook Pixel, and other analytics services
• Affiliate Tracking: Specialized tracking for affiliate link clicks and conversions

2. How We Use Your Information

2.1 Primary Uses

• Service Delivery: Provide software recommendations and content
• Personalization: Customize content based on your interests and profession
• Communication: Send newsletters, updates, and respond to inquiries
• Analytics: Understand how our website is used and improve our services

2.2 Affiliate Marketing Uses

• Commission Tracking: Track affiliate link clicks and purchases for commission payments
• Performance Analysis: Analyze which recommendations are most effective
• Partner Reporting: Provide aggregated data to affiliate partners (no personal information)
• Conversion Optimization: Improve our recommendations based on user behavior

2.3 Marketing and Advertising

• Targeted Advertising: Show relevant ads based on your interests
• Retargeting: Show ads to previous visitors across other websites
• Email Marketing: Send promotional content and software recommendations
• Social Media: Create custom audiences for social media advertising

3. Information Sharing and Disclosure

3.1 Third-Party Services

We share information with:

• Analytics Providers: Google Analytics, Mixpanel, and similar services
• Advertising Networks: Google Ads, Facebook, LinkedIn, and other ad platforms
• Email Services: Mailchimp, ConvertKit, or similar email marketing platforms
• Affiliate Networks: Commission Junction, ShareASale, Impact, and direct affiliate programs
• Hosting Providers: Vercel, AWS, and other infrastructure providers
• Customer Support: Help desk and chat support services

3.2 Affiliate Partners

When you click affiliate links or make purchases:

• We share anonymous conversion data with affiliate partners
• Partners may receive information about the referring website (UseCaseTools)
• No personally identifiable information is shared without your consent
• Partners have their own privacy policies governing data collected on their sites

3.3 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or abuse
• Enforce our terms of service

4. Data Retention

• Analytics Data: Retained for up to 26 months
• Email Subscribers: Until you unsubscribe or request deletion
• Affiliate Tracking: Retained for up to 7 years for tax and legal compliance
• Website Logs: Retained for up to 12 months
• Contact Information: Retained until you request deletion

5. Your Rights and Choices

5.1 Access and Control

• Access: Request a copy of your personal data
• Correction: Update or correct your information
• Deletion: Request deletion of your personal data
• Portability: Receive your data in a machine-readable format
• Objection: Object to processing for marketing purposes

5.2 Marketing Preferences

• Email Unsubscribe: Use unsubscribe links in emails or contact us
• Cookie Settings: Manage cookies through your browser settings
• Ad Preferences: Opt out of targeted advertising through industry tools
• Do Not Track: We respect browser Do Not Track signals where technically feasible

6. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions for transfers to certain countries
• Certification schemes like Privacy Shield (where applicable)

7. Security Measures

• Encryption: Data encrypted in transit and at rest
• Access Controls: Limited access to personal information
• Regular Audits: Security assessments and vulnerability testing
• Incident Response: Procedures for handling data breaches
• Third-Party Security: Vendor security assessments and agreements

8. Children's Privacy

Our service is not intended for children under 13 (or 16 in the EU). We do not knowingly collect personal information from children. If we discover we have collected information from a child, we will delete it promptly.

9. Changes to This Policy

We may update this privacy policy periodically. We will notify you of material changes by:

• Posting the updated policy on our website
• Sending email notifications to subscribers
• Displaying prominent notices on our website

10. Contact Information

For privacy-related questions or requests:

• Email: privacy@usecasetools.com
• Response Time: We aim to respond within 30 days
• Data Protection Officer: Available for EU residents